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FOR
IMMEDIATE RELEASE
CONTACT:
Daniel McKay, Director of Marketing
Visual Sound, Inc.
(800) 523-7525 x388
dmckay@visualsound.com
Visual Sound Inc. Joins Multi-Year Awareness campaign for $18 Billion Audiovisual Industry.
Visual Sound Brings Sight and Sound to Classrooms and Boardrooms, Meetings and Events.
BROOMALL, PA –
March 10, 2005 - Visual Sound, Inc. today announced
its participation in a $1.2 million industry awareness
campaign to promote the contributions of audiovisual
(AV) solutions providers who bring sights and sounds
to millions of people around the world through sound
systems, digital signage, video and web conferencing,
staging events and interactive exhibits, among many
other AV applications.
The campaign,
branded “AVolution,” showcases the AV industry
as “evolved” and integral to the success
of any sophisticated communications project. The campaign
is produced by the International Communications Industries
Association, Inc.® (ICIA®) through its foundation
and is open to all commercial AV companies who sign
an agreement to honor 10 Standards of Excellence.
‘The AV
communications industry is a world-wide, multi-billion
dollar market because there are so many applications
of its technology in so many vertical markets,”
said Randal A. Lemke, Ph.D., ICIA’s executive
director. “This campaign informs these vertical
markets about the products, services, and value of the
AV industry and directs them to the communications solutions
they need to be successful.”
“The standards
put forth by the AVolution campaign are central and
intrinsic to our mission as a Solutions provider,”
added Jim Ritz, Director of Technical Operations, Visual
Sound “We want to support the campaign by creating
a greater awareness of the role of AV professionals
who design and integrate permanent installations as
well as event systems that support meetings and conferences,”
Visual Sound Inc.
specializes in providing AV services and design solutions
for the Corporate, Government, and Education Markets.
Particular emphasis is placed on providing end user
ease of functionality and value for our customers.
The audiovisual
industry is vibrant and growing. According to a new
study from ICIA and ICIF, the audiovisual industry produces
revenues of $18.9 billion a year in North America and
is projected to grow at a rate of 9.6 percent annually
over the next five years.
The representatives
of ICIA and ICIF are reaching out to their peers in
the industry ands pursuing a number of strategies to
highlight the creative uses of AV technology in more
than 15 vertical markets, including business, meetings
and events, government, education, sales and marketing,
worship and healthcare. Companies that join the campaign
provide testimonials and case studies to support advertising
and public relations collateral materials.
As an AVolved member company, Visual Sound Inc. agrees
with 10 Standards of Excellence establishing best practices
for AV businesses. The Standards of Excellence are a
guidepost for AV companies and professionals who place
the customer first and offer quality AV solutions. They
include the commitment to provide complete customer
satisfaction with AV solutions that provide value to
the client. They convey the importance that importance
that AV solutions providers place on their own skills
development through continuing education. They also
cover the critical role that AV professionals play as
partners with IT specialists, architects, building managers
and others.
About
AVolutionSM:
AVolutionSM is an industry awareness campaign to promote
the talents and contributions of audiovisual (AV) experts
who make the technology work behind every successful
professional communication or presentation. AV professionals
provide solutions that bring sight and sound t0o millions
of people around the world. Find out more by visiting
www.AVolution.info.
The AVolution
campaign is produced by the international Communications
Industries Foundation (ICIF) with assistance from the
International Communications Industries Association,
Inc. (ICIA). The foundation raises grants and scholarship
funds to develop the next generation of AV professionals
and promotes the industry with a market intelligence
program and the AVolution campaign. More information
about the association and the foundation is available
at www.infocomm.org.
About
Visual Sound, Inc.:
Visual Sound is a leading reseller, systems integrator
and service provider of professional/broadcast audio,
video and AV presentation technology. Founded in 1967,
they have over 80 employees and are centrally located
in Broomall, Pennsylvania with regional offices in Allentown,
Harrisburg and Baltimore. Visual Sound is also contracted
with the Pennsylvania Convention Center as the in-house
audio/visual supplier.
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